Prince: The Immersive Experience

Lobby wall cloud patternĀ  design and layout (based directly on the clouds on a suit Prince wears in his Raspberry Beret video

Exterior venue window display

Welcome Wall inside the venue

Design for one of the big walls in the retail shop

Escalator wall and Atrium wall designs

Escalator Wall

Other side of the retail store

Record Hall discography room design

Record Hall, wall 1

Record Hall quote wall and Love Symbol pattern

One of the walls in the atrium

Sad Girl illustration- a reiteration of the original

Sad Girl as photo backdrop

Costume Hall

Costume Hall

Exit doorway/wall

Exit door and wall panels

Entrance door sign

Purple Rain room / Prince merch

Role: As the in-house design lead I carried out hands on design, direction and strategy while supervising a small team of freelance designers while making sure branding is interlinked and consistent across the event space and marketing and retail realm.